Okay so I’m a graphic designer and just wondering why the new label is all jumbled toward the end. You could’ve just added one U and then a P so it was connected with both “ground” and “up” – I’m sorry but I really don’t like the new labels. They don’t align with your product 😭

Hi! Congrats on all you success. I have to agree with others, though, the original label is so much better! Maybe if you just changed the label color and kept the fonts and everything else the same they would still stand out. I think it’s important to have focus groups to test out this kind of thing in the future.

The new labels are fine, just feel more commercial. But I understand that’s where Ground Up PDX is headed and I’m excited for y’all! Please don’t change your values of clean ingredients.

Love the old labels!! Congratulations you two

This is like telling your family the name of an unborn child and getting (unsolicited) feedback. Changing branding is always tough. As long as you both love it and feel like it represents where you are going, that’s all that matters. The fans will follow eventually.

For the record, I do like the new labels!

I would like to give a shout out to both the original labels and the new labels. I have always loved the simplicity of the original labels, but I have to admit that when I would look for the product on the grocery shelf, it often blended with so many others, that I had a hard time finding it. The colorful, new labels definitely draw my eye, and so much of the important information about the product and mission are now on the face of the label. Since the distribution of GroundUp nut butters has expanded throughout so much of the country (not just Portland), it’s important to make it burst! I am thrilled to continue to “#spread good” by purchasing many a jar!!!!

Sending all the good vibes from SoCal and so happy to see your products on shelf at Sprouts! I love your products (made with love), and your mission; the new labels are colorful and eyecatching! Keep doing what you do! ♥️♥️♥️♥️♥️♥️♥️

Keep the old labels! The new ones look commercialized and juvenile in an unflattering way. (Sorry!)

I honestly love your original design ! Have been a fan from day 1 . Hope this doesn’t bring up the price and plz bring Baklava and waffle cone back ❤️❤️❤️❤️ Love your butters and what you stand for !

No, stick with the original

No, keep the original.

Ya’ll pour your heart and soul into your product, and we can taste the love behind it. Labels are just that — labels — who are we to judge!! You do you!

Products are wonderful. Mission is wonderful. I think the new labels are awful; they don’t do the product justice. It won’t affect my purchasing though. It may have if I was a first time buyer though, to be honest. They just don’t speak to the higher-end quality or artisan nature of the product.

I can see that you would want to make the existing labels more enticing, but the new ones are not there for me. I wish that the new marketing would sound GROWN UP, not just ground up. Did you do some label testing with your fan base and focus groups? And some of the recipes are too child friendly generally with lots of sweeteners and coconut oil.

Uhh, no!

Congratulations on your success ! I like the current labels better. Either way, the nut butter, I am sure, will still be delicious !

Not a fan of the new look. You have gone from classic to cartoonish. Why fix what was not broken? We use your product almost everyday and for the most part it is top notch.

I love the new labels! Full of joy – “uplifting women” on the label is a good. I see lots of mixed nut butters out there these days. So, making yours stand out as mission-driven is important. And I’ll keep eating your yummy flavors, no matter the label!

Congratulations on 9 years! I love the colorful happy new labels! Keep spreading good, we love your butters and your mission! (P.S. – Bring back pistachio for the celebration, please!)

I have to agree – the old labels are simple, classic and timeless!