Our Team

DIRECTOR OF OPERATIONS

Wendy leads all aspects of Ground Up’s operations, from planning and production to warehouse management and distribution. She also focuses on creating an inclusive work environment and ensuring everyone on our team is thriving in their roles!

WAREHOUSE & PROCUREMENT MANAGER

Kim oversees our warehouse and procurement operations here at Ground Up — an essential role that helps us get your favorite nut butters into your hands!

WAREHOUSE SUPERVISOR

Hayley started as a Production Associate and quickly moved on to learn fulfillment too! She was recently promoted to the role of Warehouse Supervisor, where she's assisting with everything from fulfillment and warehousing to customer care.

ASSOCIATE MARKETING MANAGER

Zoë joined our marketing team in 2022 and manages all of our social media, recipes, product launches, emails, and more! She brings passion, creativity and a hard work ethic to the GU team. If you've messaged us on social, Zoë is likely the lovely human who replied to you!

PRODUCTION SPECIALIST

Theresa first joined Ground Up in 2022 as a Production Apprentice through our job training program. Today, she’s a key player on our team, bringing consistency, care, and a whole lot of pride to everything that leaves our kitchen.

JOB COACH

Claudia serves as our Job Coach, working to support the women on our team to ensure they're reaching their goals.

PRODUCTION SPECIALIST

Sara plays a hands-on role in bringing our nut butters to life—from mixing recipes and filling jars to ensuring each box is packed with care. Beyond her production duties, she’s also a mentor and leader, supporting our apprentices as they build new skills and confidence through our employment training program. 

PRODUCTION ASSOCIATE

If you’ve ever enjoyed a jar of our nut butter, chances are Shannon had a hand in making it. As a Production Associate at Ground Up, Shannon does everything from mixing and filling jars to labeling—but her impact goes far beyond the production line. Shannon now serves as a mentor to newer team members, leading by example and helping others discover their own strength.

BRAND AMBASSADOR

Meet Gabby, one of our amazing Brand Ambassadors here at Ground Up! If you’ve ever visited us at an in-person market or event, there’s a good chance you’ve already met her and witnessed firsthand her passion for mission-driven businesses—and nut butter!

CUSTOMER CARE SPECIALIST

From working in the production kitchen to exploring roles in fulfillment, customer service, and sales, Gia has embraced every opportunity to learn something new, and if you've ever reached out to our Customer Care team, you probably already know her!

BRAND AMBASSADOR

Whether she’s out on the trail, behind a sewing machine, or traveling to share our story at markets and events, Lauren's passion for uplifting women and building meaningful connections shines through in everything she does.

CO-FOUNDER

Carolyn is the creative mastermind behind Ground Up's delicious and unique nut butter flavors, and oversees marketing, ecommerce and finance at Ground Up.

CO-FOUNDER

Julie leads sales and partnerships at Ground Up, and as an avid athlete, nut butter is an easy sell for her! Julie also oversees Ground Up's employment training program.