ELEVATE YOUR NUT BUTTER EXPERIENCE.
Deliciously Crafted. Purposefully Made.
About Us
At Ground Up we craft our nut butters in small batches with simple, all-natural ingredients and bold, unforgettable flavors. They’re pure deliciousness in every spoonful. From classic blends to creative flavor twists, we are sure you will find a flavor that's right for you.
We offer more than just great taste. At Ground Up, we exist to create real change by providing job skills training and meaningful employment to women overcoming adversity. Every jar helps fuel brighter futures, one opportunity at a time.
More than just nut butter, a movement in a jar.
Our Story
It all started with the simple idea that if you give a woman an opportunity, the trickle-down effect to her community would be powerful and dramatic.
Ground Up began in 2016 when Julie Sullivan returned from Uganda, where she had been overseeing an employment training program for women overcoming poverty. Back in her hometown of Portland, Oregon, she soon recognized the need for a similar program at home. However, she needed a product...
Meanwhile, Carolyn had been perfecting recipes for delicious sugar-free, peanut-free nut butters (which she developed due to dietary constraints). The two met, and soon realized that their passions could be combined to create a business centered around social impact.
Ten years later, we're proud to share that we have employed over 100 women through our job training program, and our products are now available in over 1,300 stores nationwide.
