A quick guide to shopping safely and making sure you're buying from the real Ground Up
Last updated: August 11, 2026
We’ve recently noticed an increase in websites pretending to be Ground Up Nut Butters. Some of these sites are nearly identical copies of our website, using our branding, product photos, and even our language to make them look legitimate.
We know how frustrating — and confusing — this can be. So we wanted to put together a quick guide to help you spot a fake Ground Up site before you place an order.
When in doubt, remember: if you’re shopping for Ground Up, the only website we operate is [grounduppdx.com].
Here are a few things to look out for:
1. Look closely at the fonts and design
Fake sites often copy our overall look and feel, but small details can give them away. Take a close look at the fonts, spacing, buttons, colors, and overall layout. You may notice that something feels just a little “off” — even if the site looks nearly identical at first glance.
What to look for:
- Fonts that don't match our website
- Strange spacing or formatting
- Buttons that look different
- Images that appear stretched, blurry, or oddly cropped
- Pages that don't quite match the Ground Up experience you know
2. Check the navigation and pages
A fake website may copy our homepage, but scammers don't always recreate the entire site. Click around before purchasing. Check the navigation, footer links, FAQs, About page, shipping information, contact information, and other pages. If links lead nowhere, pages are missing, or information seems incomplete, that's a major red flag.
Pro tip: Don't just trust the homepage. Spend a minute clicking through the site before entering your payment information.
3. Be wary of steep discounts
One of the biggest red flags? A deal that seems way too good to be true. Scam sites may use extremely steep discounts to encourage you to make a purchase quickly — sometimes advertising products at prices that don't make sense.
While we do occasionally offer sales and promotions, our discounts will always be communicated through our official channels. If you see a Ground Up product being advertised at an unusually low price, pause before you buy.
When it comes to online shopping, the old saying applies: If the deal sounds too good to be true, it probably is.
4. Look carefully at product names
Fake websites may use product names that sound like Ground Up products but aren't actually part of our lineup.
For example, you might see:
- Flavor names you've never heard of
- Products we don't currently sell
- Slightly altered versions of our actual product names
- Product descriptions that don't match what you'll find on our official website
If you're unsure whether a product is real, search for it directly on our official website rather than relying on the information listed on another site.
5. Compare the product pages
Even when scammers copy our product photos and descriptions, the actual product pages may look different.
Pay attention to details like:
- Product photography
- Product names
- Ingredient lists
- Product sizes
- Product descriptions
- Nutrition information
- Reviews
- Shipping information
- The way products are added to your cart
If you've purchased from Ground Up before, trust your instincts. If a product page doesn't look or feel like the Ground Up site you've visited before, take a closer look before purchasing or contact our customer care team.
6. Check the website address
Before entering your information, look at the URL in your browser. Scam sites often use website addresses that are slightly different from the real thing — adding extra words, letters, numbers, or unusual domains to make the site look legitimate.
The official Ground Up website is:
grounduppdx.com
If you're ever unsure, don't click through a suspicious ad or link. Instead, type our website address directly into your browser or access it through our official social media accounts.
7. When in doubt, come straight to us
Still not sure if a website, promotion, or product is legitimate? We're always happy to help.
Before purchasing, you can reach out to our team through our official website or our verified social media accounts and we'll help you determine whether what you're seeing is actually from Ground Up.
And if you come across a website pretending to be Ground Up, please let us know. Reporting these sites helps us take action and helps protect other customers from falling for the same scam.
One last reminder
We want you to feel confident every time you shop with us.
Scam websites can be incredibly convincing, especially when they look almost exactly like the real thing. That's why it's worth taking an extra minute to check the details before purchasing.
Shop Ground Up safely by always starting at our official website: grounduppdx.com
Thank you for looking out for yourselves — and for helping us look out for our community, too. 💛
— Caro + Julie & the Ground Up team
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