Mission FAQ

How Ground Up Creates Opportunity for Women

Ground Up is more than a nut butter company. We're a social enterprise built around a simple belief: give a woman a real opportunity, and the impact ripples outward. Here's everything you want to know about how our model works, who we employ, and how your purchase makes a difference.


About Ground Up

What kind of company is Ground Up?

Ground Up is a social enterprise based in Portland, Oregon. We make handcrafted, small-batch nut butters while providing job skills training and meaningful employment to women overcoming adversity. Every jar we sell helps fund our six-month apprenticeship program.

Is Ground Up a nonprofit?

 

Ground Up is not a traditional nonprofit. We are a for-profit social enterprise, meaning we operate as a business and use the revenue from our products to fund our employment training program directly. Women are employed in paid roles on our production team, where hands-on job training is woven into the daily operations of the business. The more jars we sell, the more women we can employ.

 

When was Ground Up founded?

 

Ground Up was founded in 2016 in Portland, Oregon by co-founders Julie Sullivan Loos and Carolyn Cesario. Julie had been running an employment training program for women in Uganda and recognized the need for something similar at home. Carolyn had been developing small-batch nut butter recipes. Together they built a business centered around social impact.

 

How many women has Ground Up employed?

 

Since founding in 2016, Ground Up has employed over 100 women through its job training program.

 

The Apprenticeship Program

How does Ground Up's employment training program work?

 

Through our six-month Production Apprenticeship Program, women step into a supportive, team-based environment where they gain hands-on experience, one-on-one coaching, and a paycheck. The program is designed to meet women where they are at, regardless of background or previous job history, and help them build the confidence and skills needed to move toward self-sufficiency.

 

Who is eligible to apply to the program?

 

Our program is open to women and gender minorities overcoming adversity who have the motivation to work but face barriers to employment. We partner with local nonprofits to identify and refer candidates. To apply or learn more, visit our jobs page or email hiring@grounduppdx.com.

 

What do participants do in the program?

Participants work as Production Apprentices in our Portland kitchen, where they mix, fill, label, and package our nut butters alongside the full Ground Up team. Participants gain experience in our commercial kitchen, warehouse operations, and sales, building confidence and transferable skills. After 6 months in the program, they’re ready to transition into full-time employment with strong job skills, professional mentoring, and renewed self-assurance. Many participants go on to take on expanded roles at Ground Up or move into employment elsewhere after graduating.

What happens after someone completes the program?

Program graduates move on to a range of outcomes. Some stay on at Ground Up in expanded roles such as Production Specialist, Warehouse Associate, Operations Lead, or Customer Care Specialist. Others move into employment at partner organizations or in the broader workforce, taking the skills and confidence they built here with them. While some continue their training and education through academic programs and internships as they work toward long-term career goals and expanded economic opportunities.

Our Partners

Who does Ground Up work with to recruit program participants?

 

We partner with a network of Portland-area nonprofits to connect with women who have the motivation to work but face barriers to employment. Some of our current partners include Central City Concern, Rose Haven, Outside In, Portland Opportunities Industrialization Center, Morrison Child and Family Services, Transition Projects, NorthStar Clubhouse, New Avenues for Youth, Cascade AIDS Project, Community Vision, and YWCA of Greater Portland.

 

How can an organization become a referral partner?

 

If you work with women overcoming adversity and are interested in referring candidates to our program, please contact hiring@grounduppdx.com.

 

Supporting the Mission

What is the best way to support Ground Up's mission?

 

Buying our products is truly the best way to support. The more jars we sell, the more hours we can provide for our team and the more women we can employ. For an ongoing contribution, consider joining our Flavor of the Month Club subscription.

 

Can I make a donation to Ground Up?

We are not set up to accept direct donations, but every purchase you make directly funds our employment training program. Gifting our products to friends, family, or colleagues is another great way to spread the impact.

How can my organization partner with Ground Up?

We welcome wholesale partnerships, corporate gifting, and brand collaborations. Visit our Wholesale page to learn about retail partnerships, or our Meaningful Gifts page for corporate gifting options. For brand collaborations, email marketing@grounduppdx.com.

Learn More About Our Program