Our Customer Flavor Contest is Back!

 

Ever dreamt of creating your own nut butter flavor? Well, now is your chance! We are thrilled to announce the return of our Customer Flavor Contest, where your imagination and cravings take center stage. This is your opportunity to craft a one-of-a-kind nut butter that reflects your tastes, creativity, and love for flavor.

 

Here at Ground Up, your voice matters. Some of our most beloved flavors, like Dark Cocoa Cookie, Sweet Cinnamon Churro, and Strawberry Cheesecake, started as ideas from our incredible community! You inspire us every day, and we love giving you the opportunity to put your stamp on a product that could become a pantry staple for thousands!

 

How it works:  

 

 

  1. Submit Your Flavor Idea: Fill out the form linked below to submit your DREAM flavor idea! Whether it’s a nostalgic combination or a bold new twist, share your vision with us. Be as detailed as you like—ingredients, flavor profile, and what inspired your creation.
  2. We Narrow It Down: Once the form closes on January 27th at 11:59 PM PST, we'll be busy reviewing all of your submissions! We'll be narrowing it down to our top 3 picks!
  3. Community Vote: On Monday, March 10th, we'll announce our Top 3 picks on Instagram and hand it back to you to vote for your favorite! Voting will open on March 10th and close on March 17th at 11:59 PST!
  4. Winner Announcement: After counting up the votes and doing some experimenting in the kitchen, we'll plan to announce the winner on April 15th! The Top 3 flavor creators will each receive a $50 Ground Up gift card and the winner will be selected to have their dream nut butter brought to life this Summer/Fall of 2025!

 

 

 

Rules:

 

  • Open to U.S. Residents only.
  • Must be 18+ to enter.
  • The winner will be notified by April 15, 2025 and will be contacted through email. Out of caution, please do not respond to any messages or disclose any personal information to accounts claiming to be Ground Up!
  • In the event that customers submit similar or repeating flavor ideas, the credit for the flavor will be attributed to the first person to submit that flavor idea

Meet Our Previous Winners!



Read more

She's Empowered Spotlight: Gaby Dalkin

She's Empowered Spotlight: Gaby Dalkin

She's Empowered Spotlight: Olivia Adriance

She's Empowered Spotlight: Olivia Adriance

She's Empowered Spotlight: Jessica Merchant of How Sweet Eats

She's Empowered Spotlight: Jessica Merchant of How Sweet Eats

Comments

K. Cox January 28 2025

I love Rosemary and Sea Salt or Lavender and Chocolate, also peanut brittle. I’m excited to try the next winners. All your flavors are my favorites!!! Have a nut-ritious day:)

Cathie josephs January 27 2025

I would love carmalita nut butter. Combination of Carmel oatmeal and brownie. A dessert that is usually served as a bar and is such a crowd favorite. I would put this as a spread on a toasted piece of challah. Yum

Cathie josephs January 27 2025

I would love carmalita nut butter. Combination of Carmel oatmeal and brownie. A dessert that is usually served as a bar and is such a crowd favorite. I would put this as a spread on a toasted piece of challah. Yum

shivani January 27 2025

how do i become a butterbassader??

Veronica January 27 2025

Please. Remove me from emails.

Justine Della Fave January 24 2025

My dream flavor is my dessert, carrot cake with cream cheese frosting. I’m thinking of a rich base of carrot cake with walnuts finished with a swirl of cashew cream cheese frosting! A delicious nut butter to top on anything, or simply eat from the jar because you can!

Sandra Landrey January 24 2025

I love all things pistachio, so I would be excited to see a Kataifi Pistachio Butter — a riff on the popular Dubai Chocolate bar with kataifi and pistachios. It would be a pistachio butter with honey, sea salt, vanilla, and bits of toasted kataifi. Chocolate shavings, nibs or cocoa powder would be optional but always welcomed!

KC Wilson January 21 2025

The King of Rock and Roll: Didn’t The King love PB, marshmallow fluff, and banana on a sandwich? I think a nut butter with these flavors but with added crunchy bits of nuts, just might hit the spot.

Annie Aeschbacher January 21 2025

I would love to see a Maple Espresso nut butter!
Growing up in the Pacific Northwest, coffee was all around. However, I didn’t come to appreciate it until my adult years. Now I can’t go a day without coffee, and it’s an extra special day when I get to start out my morning with some GroundUp Nut Butter! Sooo… what if we mixed the two together?
In thinking about an additional flavor to the espresso, I would love something a little sweet to balance out the depth of the coffee. I especially love the warmth of fall flavors, so an espresso maple nut butter with some warming cinnamon and sweet vanilla would make my heart sing!
My dream flavor would have the base of your Cinnamon Snickerdoodle nut butter, with a bit of espresso powder and maple syrup added in (you could decide about fully subbing the honey for maple syrup, or using a bit of both). I still would like the depth of flavors that the salt, vanilla and mix of nuts would bring, so I wouldn’t want to change too much of your already great recipe :)
Thanks so much for considering this idea. Can’t wait to see what flavors come to life!